Internet use and Google searches have long been taking place predominantly via mobile devices such as smartphones or tablets. This presents website operators with the particular challenge that their website is presented on a relatively small display. Content that looks good, is readable and structured on a desktop (computer screen) can suddenly become too small, is cluttered or, in the worst case, is not displayed at all.
For this reason, the practice of “mobile-first design” has prevailed in web design for several years now. Our web design team in Berlin works exclusively mobile first when developing layouts for websites!
Mobile First Design means that the mobile optimized version of a website is created first. Based on this, the site is then enhanced for desktop display. The website then adapts to the device and scales the content. This approach represents the famous Responsive Web Design.
How important a mobile optimization of the website is, is shown in March 2021. Google has also taken note of the changed usage behavior of Internet users (clearly, who if not Google) and in recent years started to scan first the mobile view of a website and then only the desktop version for indexing (so-called mobile first indexing).
As of March 2021, the “grace period” for websites that have not followed this approach is over: Google is introducing “mobile only indexing”, which means that only content that is visible on mobile devices will be indexed. For websites that are not 100% mobile optimized, this will have partly far-reaching consequences for the ranking in Google search and thus for the findability of the company on the Internet. Our digital agency in Berlin and Nuremberg designs websites exclusively mobile optimized with Responsive Design, so you don’t have to worry about your content getting lost in the vastness of the internet.
A positive experience on a website creates trust for a company and is fun! Thus, a website can be an important factor in building loyal and long-term customer relationships. In the best case, your customer will directly recognize
A clear and structured design of your website enables your visitors to find their way around the website in the best possible way and to associate a positive experience with it (user experience). This experience can be enriched, for example, by dynamic elements such as scroll or mouseover effects, interactive elements such as registration or contact forms as well as by animations, videos or images.
One aspect that goes hand in hand with experience is usability. Usability is about how well the website can be used, i.e. how well the page content and navigation elements can be handled. This is based on the efficiency with which a user can fulfill the goal of visiting the website. For example, if someone clicks on a button that says “Contact Us,” they shouldn’t end up somewhere else first. Efficient information retrieval is the essence of a good website.
With professional user experience design from our web design team in Berlin, your website not only looks good, but also leaves a positive feeling with its website visitor. A clear graphic design in combination with a logical information architecture, understandable click paths and dynamic elements guarantees that your visitors will want to stay on your website.
In addition to the classic design elements on a website (typography, color scheme, shapes, icons, effects, etc.), high-quality graphic content (German: Inhalt) is also part of an appealing web design. Images are great for conveying your message emotionally to your customers and add variety to your site. Thanks to social media platforms like Instagram or video platforms like YouTube, the importance of video content on websites has also increased. Due to the fast pace of today’s society, it is important to attract attention and work with eye-catchers on websites.
Our web design team in Berlin will put together a professional image and video concept for your website. In doing so, we make sure that the type of images, quantity and presentation on the website fit your company and the website’s goals. Our digital agency also works with motion designers and film producers and can professionally create animations, image films or other videos at your request. We are also happy to help you distribute your video content to your target audience with professional social media marketing.