“Content is king” – as Bill Gates put it back in 1996, and the phrase is more relevant today than ever before. Only those who communicate convincingly and with content to their customers can initially stand out in the abundance of competitors on the Internet and ultimately hold their own. MA.STA Vision, as a content marketing agency in Berlin and Nuremberg, helps you with a well thought-out digital communication to convey your expertise to your desired target group and to improve your visibility in Google search. With successful content marketing, you can position your company in the market in the best possible way and build long-term customer relationships!
A successful content marketing strategy is all about creating different touch points with your target audience. There is no denying that social media have taken on a kind of omnipresence on the Internet. Facebook, Instagram, YouTube, LinkedIn and Co. are part of everyday life for many people. Social media is therefore an excellent way to establish another digital communication channel with your own target group. This can increase the reach of your company and reach a larger number of potential customers.
Our content marketing agency MA.STA Vision can help you set up a professional and effective social media strategy. To do this, we first analyze your target audience and advise you in detail on the potential of social media platforms that fit your business goals. Not every target group can be found on Instagram or YouTube, for example.
From building a company profile to planning communication campaigns and interacting with your followers, we help you as content marketing specialists to build a targeted social media presence.
We have explained in the previous points that content marketing is an umbrella term for many different individual services. That’s why we can’t quote a flat rate for the services of our digital agency in Berlin. Each project has its own requirements and therefore has a cost that must first be determined. For us as a digital agency, this first has to be found out.
That’s why we don’t offer flat-rate service packages à la S, M, and L. In our experience, such service packages always lead to you either not getting the 100% service you are entitled to – because the price is capped – or resting on a (too) large service package. Either way, such packages never lead to what we consider to be fair value for money.
However, we are always open to make the maximum possible on the basis of a fixed budget! Only the “maximum” must be defined exactly beforehand.
The term content marketing covers communication strategy measures aimed at winning customers. To retain existing customers and position a brand. So where is the difference to classic advertising? Content marketing is about producing informative and useful content for your target group instead of pure advertising messages. In other words, the aim is to create added value for people (readers or viewers). This can take place, for example, in the form of texts for websites, blogs, newsletters, social media posts, images or videos. Content marketing is therefore a form of inbound marketing. Why is content marketing a form of inbound marketing? Customers arrive at your company because of interesting content, instead of having to actively search for it. This form of marketing is also called pull marketing.
Many users are confronted with advertising on the Internet every day and therefore tend to avoid advertising-heavy communication out of reflex. Useful content that is informative rather than promotional creates a positive user experience and reaches customers on their customer journey. In addition to strengthening customer loyalty, good content on a website can also improve a page’s ranking in organic search. Using other online portals such as social media can also improve findability. Content marketing is therefore an important part of the marketing mix and goes hand in hand with search engine optimization (SEO).