In Google search, short information about the website is displayed, like a preview. They are called “snippet” (also Google snippet, search snippet, SERP snippet). In most cases, this includes the URL of the website, the so-called title tag (the “title” of the page) and the meta description (short summary of the page content). This information can be formulated by the website owner and provided to Google. In this way, it is possible to control what is displayed to potential customers and, in the best case, convince them to visit one’s own website. By using relevant keywords in the title tag and an appealing wording in the meta description, the position in the search results can be improved and the number of clicks (CTR, click-through rate) can be increased.
In our SEO agency in Berlin and Nuremberg, we determine the optimal keywords under which your website should be found on the web based on extensive keyword research and competitor analysis. Based on these results, we formulate appealing SERP snippets that people like to click on often.
A good website is characterized by the fact that people can quickly and easily find the information they are looking for or carry out a desired interaction (for example, contacting, making an appointment). One factor is the logical and structured structure of the information on the home page and subpages. Through H1, H2 etc. headings, relevant keywords can be picked up and the information on the page can be structured in a meaningful way. The headings are based in our SEO agency Berlin on the evaluation of a detailed keyword research. Furthermore, our SEO specialists pay attention to a logical internal linking and flat URL hierarchy for all websites. This means that the content can be found by visitors and Google with as few clicks as possible.
A good website is characterized by the fact that you can quickly and easily find the information you are looking for or perform a desired interaction (for example, contacting, making an appointment).
At first glance, images appear to be a purely graphical element of a website. In fact, however, images and graphics can also be search engine optimized.
So-called “alt tags” should be formulated for all images. This is a short description of the content of the image. This “alternative text” is displayed if an image cannot be displayed properly. This is important for blind website visitors, for example, as this text gives them information about the content of the image. But the alt tag is also important for Google to correctly classify the content of the website. The use of an alt tag is also important for image search on Google.
Since there is no such thing as “THE” SEO measure(s), we cannot quote a blanket price. Every project has its own unique requirements that are to be achieved with the SEO strategy. As a digital agency, we first have to get to know these.
That’s why we don’t offer any flat-rate service packages à la S, M, and L. In our experience, such service packages always lead to you either not getting the 100% service you deserve – because the price is capped – or resting on a large service package. Either way, such packages never lead to what we consider to be fair value for money.
However, we are always open to make the maximum possible on the basis of a fixed budget! Only the “maximum” must be defined exactly beforehand.
SEA stands for “Search Engine Advertising”. This refers to the acquisition of ads on the results page of a search engine, such as Google. The largest provider of these ads is Google’s platform, Google Adwords. With the help of Google Ads, advertisers can place ads that are displayed above the organic search results. Google Ads are particularly suitable for time-limited campaigns and promotions. This is because the ads are only displayed to users who have entered the target keyword in the search. You pay per click (cost per click), while the display of the advertisement (also called impression) is free of charge. Thus, the advertising budget is spent very efficiently for potential customers.
As SEA specialists, we develop the optimal text for your ad based on your ideas and extensive keyword research. Our digital agency is familiar with the special setting options of the ads and can precisely play out your ad to your target group. In addition, you will receive a detailed recording of the click figures for the entire campaign and a final reporting, so that you can track the success of the campaign. The design of the appropriate landing page for the campaign is also part of our offer.
If you enter a search term (“keyword”) on Google, the search engine compiles a list of websites on the search results page (SERP) that best match the search query according to Google’s evaluation criteria. In the first place, advertising results (Google Ads) are displayed. These are paid ads that can be purchased for specific keywords. (More on this in the SEA section).
In a localized search for a business or company near you, the Google Business Profiles of these companies appear after the Google Ads. For example, if you have googled “SEO Agency Berlin”, you will find our digital agency Web&Vision in the list. The optimization of these results falls into the area of local search engine optimization or “Local SEO”. (See Local SEO section)
After the Google Business Profiles, the organic search results appear. The organic Google search results are compiled by Google according to so-called ranking factors. Based on these factors, they are sorted according to their relevance to the search query. The aim of SEO measures is therefore to bring a website as far forward as possible in the organic search for relevant search terms (keywords).
Our digital agency in Berlin has years of experience in both search engine optimization (SEO) and search engine advertising (SEA) and is a competent partner at your side.
Search engine optimization is – as the name suggests – about improving (optimizing) the website so that it can be found better on Google or another search engine. The abbreviation SEO comes from the English term “Search Engine Optimization”. SEO measures can generally be divided into two categories: OnPage optimization and OffPage optimization.
The OnPage optimization of our SEO agency in Berlin and Nuremberg includes all measures that take place on the own homepage. This includes the optimization of meta tags (title tag, meta description, H1, H2 etc., alt tags), SEO texts (search engine optimized content) and a logical and flat internal link structure. Technical OnPage SEO measures, such as structured data (schema markup), an XML sitemap or canonical links also contribute to a page being optimally crawled and indexed by Google. Ranking factors such as page speed and mobile-first optimization (responsive design) are also an important part of OnPage optimization.
OffPage optimization includes backlink building. This refers to links from external sites to your own website. Links from trustworthy websites strengthen the trust of a website, so that it is considered a reputable source by Google.
Since in today’s digitalized age almost every company has a website, the competition for the much sought-after top positions is correspondingly high. So if you want to win customers via your website, you have to resort to SEO measures. With the help of our SEO agency Berlin and Nuremberg you can strengthen your position in the search results. Thereby our SEO experts help you to attract more visitors, customers, potential leads or patients to your website and to strengthen your sales in the long run.
Successful online marketing often depends on a mix of different marketing measures. While SEO ensures long-term visibility in organic search, SEA is an effective form of campaign-based communication. For companies that want to address a precise target group (possibly in a specific region) over a short period of time, SEA is an effective complement to search engine optimization.
We will discuss with you in detail which measures are suitable for your website and your requirements, and will draw up an individual offer based on this. At our digital agency in Berlin and Nuremberg, you will not receive standard solutions, but custom-made ones.